1. The Strategy: Building a Platform for Growth

Vary Kitchens is more than just a shared commercial kitchen; it is a vital resource hub for food entrepreneurs. When I began this project, I realized that the website needed to do more than just show off a kitchen space—it needed to explain a complex ecosystem of services, from health permits to marketing support. My goal was to create a digital home that felt both professional and welcoming to small business owners looking to scale their operations.

2. The Concept: Connecting Spaces and Services

I focused on a design strategy that highlighted the “community” aspect while maintaining high utility for busy makers.

• A Unified Digital Hub: I designed the site to act as a central gateway, making it easy for users to understand how they can launch and grow their food business within the Vary Kitchens network.

• Intuitive Navigation: I restructured the site’s architecture to clearly separate the physical “Kitchen Spaces” from the “Business Support Services,” ensuring potential members could find exactly what they needed without confusion.

• Modern Visual Language: I chose a clean, vibrant aesthetic that reflects the energy of a professional kitchen environment while using high-quality imagery to showcase the modern facilities available to the community.

3. Development: Simplifying Complex Access

The development focused on making the onboarding process as frictionless as possible. I prioritized a responsive layout so that chefs and food producers could easily check resources or contact the team from their mobile devices while working in the kitchen. I also optimized the contact and inquiry flows, ensuring that the transition from “interested visitor” to “active community member” was smooth and professional.

4. The Result: Empowering the Local Food Economy

The new Vary Kitchens website has successfully positioned the brand as a leader in the shared kitchen space.

• Increased Engagement: By clearly communicating the value of their support services, the site has become a powerful tool for attracting new entrepreneurs to the community.

• Business Scaling: The professional digital presence has helped the client build stronger trust with local makers, leading to higher-quality inquiries and contributing to the overall growth of the businesses within their facility.