It’s almost March, which means Anaheim is about to get very busy.
If you’re exhibiting at Expo West this year, you already know the struggle: you’ve spent months perfecting your product, but so has everyone else in the hall. When you’re surrounded by thousands of booths, your design is the only thing that does the talking for you before you even say “hello.”
Why “Bespoke” matters more than ever
Most brands at the show fall into the same trap—they use the same “natural” templates and the same safe colors. But a generic look won’t get you a second glance from a busy distributor.
Whether it’s the graphic design for your booth or the web design for your wholesale landing page, it needs to feel intentional. I’m a big believer in keeping things clean, strategic, and—most importantly—authentic to who you are. No agency fluff, just design that actually works.
The advantage of working with a solo designer
The best part about being an independent Creative Director? I’m the one doing the work.
When we collaborate, you’re not talking to a project manager; you’re talking to the person who’s actually designing your brand’s presence. I’ve helped hundreds of brands find their voice, and I love seeing that work come to life on the expo floor.
Let’s meet up in Anaheim
I’ll be walking the floor at the Anaheim Convention Center this year. If you’re around and want to talk about your brand’s visual strategy—or if you just want a professional second opinion on your current setup—let’s grab a coffee.
I’m looking forward to seeing what you’ve been building.
