1. The Challenge: Elevating an Industrial Brand for the Modern Market

Pacific Nameplate is a specialized manufacturer of custom metal nameplates and industrial identification for high-stakes industries like aerospace and medical devices. When I took on this project, the primary goal was to bridge the gap between their high-precision manufacturing capabilities and their digital presence. The previous site didn’t reflect the premium quality of their physical products, making it difficult to capture the attention of modern procurement managers and engineers who prioritize professional, easy-to-navigate platforms.

2. The Strategy: Precision Design Meets Industrial Utility

My approach was to create a digital experience that felt as durable and precise as the nameplates themselves. I focused on a “clean-tech” aesthetic that emphasizes clarity and authority.

• Information Architecture: I restructured the product categories so users could intuitively navigate by material (Aluminum, Stainless Steel, Brass) or by process (Etching, Screen Printing). This ensures that technical users can find exactly what they need within seconds.

• Visual Identity: I implemented a sharp, professional visual language with high-contrast typography and a refined color palette. I used high-resolution product photography to showcase the fine details and craftsmanship of the metalwork, instantly building trust with potential clients.

• Simplified Customization: I designed the site to demystify the custom ordering process, highlighting the technical specifications and durability standards (like MIL-SPEC) in a way that is accessible yet authoritative.

3. Development: Building a High-Performance Lead Engine

The site was developed to be a workhorse for the business. I prioritized mobile responsiveness and lightning-fast load times, knowing that many users might be accessing the site from a factory floor or a construction site. I also optimized the “Request a Quote” workflow, reducing the number of steps required for a user to submit a technical inquiry, thereby lowering the barrier to entry for new business.

4. The Result: Strategic Growth Through Better Design

The redesigned website has successfully repositioned Pacific Nameplate as a top-tier player in the industrial identification space. The client saw immediate improvements in how they are perceived by large-scale enterprise partners.

• Better Conversion: The streamlined navigation and professional aesthetic led to an increase in high-quality inquiries from major industrial sectors.

• A Stronger Sales Tool: The new site now serves as a digital showroom that the sales team can use with confidence to demonstrate the company’s capabilities and commitment to quality.